1. How to find the "open hole" in your customer's mind
Most businesses try to muscle into a crowded space. Laura will show you how to find the gaps nobody else is occupying, and how to claim them before anyone else does.
For founders, directors, and business leaders who are tired of being overlooked in markets where they know they're the better choice.
The World's Leading Positioning Strategist Reveals Why Customers Keep Choosing Your Competitors Over You
A free 90-minute live session on Zoom with Laura Ries, featuring the framework she's used across 60 countries to help businesses stop competing and start owning their market.
🗓 Live on Zoom: October 17th | 8:00 PM to 9:30 PM SGT | No Replay. No Recording. One Session Only.
Reserve your free spot now. Reserve your free spot for October 17th:
Free to attend. No replay. No recording. Once this session is gone, it's gone.
REGISTRATION
Reserve your free spot
Online via Zoom · October 17th · 8:00 PM to 9:30 PM SGT
Laura Ries has spent over three decades advising companies across 60 countries on the one strategic decision that separates businesses customers seek out from businesses that keep fighting for attention.
Seth Godin said this about her work:
"Laura Ries simplifies, amplifies and challenges us to get serious about what we stand for."
PROBLEM
You don't compete in the marketplace. You compete in the mind.
And if you're not positioned clearly in your customer's mind?
You might as well not exist.
Think about it...
How many businesses in your category can your customers actually name off the top of their head?
Two? Three?
Maybe four if they really think hard?
The rest are just noise.
And unless you're one of those names (the ones that come to mind instantly) you're spending money every day trying to convince people you're "better."
Better doesn't win.
Perception does.
THE REAL GAME
Most businesses are out here grinding for more customers.
Improving their product. Expanding their services. Putting more into marketing.
Trying to be better than the competition.
Throwing money at it.
Hoping something sticks.
But the ones that actually win?
They're not trying to be better.
They're fighting to OWN a position in the mind.
A clear, focused, unshakeable position.
And once they claim it?
The battle's already won.
Because customers don't choose based on features.
They choose based on PERCEPTION.
On what position that business holds in their mind.
HERE'S WHAT THAT LOOKS LIKE
When someone says "search engine," you think Google.
When someone says "electric car," you think Tesla.
When someone says "overnight shipping," you think FedEx.
Those businesses don't win because they're better.
They win because they OWN a position.
A clear, specific, unshakeable position in the customer's mind.
And that's the difference between constantly fighting for attention...
And having customers seek you out.
WHY YOUR BUSINESS DOESN'T HAVE THIS YET
Chances are, it's one of these:
- → You're trying to appeal to everyone, which means you stand for nothing specific
- → You're focused on what you offer instead of what position you own in the customer's mind
- → You don't have a clear point of difference that customers can actually feel
- → You think having a better product is enough. It's not.
- → Your marketing is working hard but your positioning isn't working at all
The good news?
Every one of these is fixable.
You just need the right framework.
WHO THIS IS FOR
This session is for you if...
- → You run or lead a business and you're frustrated that customers keep choosing competitors you know you're better than
- → Your marketing feels like it's working but your results don't reflect it
- → You want customers to seek you out instead of you constantly chasing them
- → You're ready to make a real strategic decision, not just a marketing one, about how your business is perceived in the market
- → You're open to challenging the way you've been thinking about your business
WHO THIS IS NOT FOR
This is NOT for you if...
- → You're looking for quick wins or short-term tactics
- → You're not willing to narrow your focus. Trying to appeal to everyone is exactly the problem.
- → You're satisfied being "just another option" in your market
- → You're not prepared to think differently about how customers actually make decisions
If you just want tactical tips, there are plenty of other sessions for that.
But if you want customers to stop comparing you to everyone else and start seeing you as the only real choice?
You need to be here.
WHO IS LAURA RIES?
Laura Ries is the world's leading positioning strategist.
For over three decades, she's been doing one thing:
Helping businesses figure out exactly where they belong in the customer's mind, and how to own that position so completely that competitors can't touch it.
She's traveled to over 60 countries to work with companies across every major industry.
Tech. Healthcare. Consumer goods. Financial services. Retail.
If there's a market, Laura's helped someone dominate it.
Her latest book, The Strategic Enemy, is already being called "the next breakthrough in positioning thinking."
And Seth Godin said this:
"Laura Ries simplifies, amplifies and challenges us to get serious about what we stand for."
Laura's insights have been featured on some of the world's top business podcasts, including Follow Your Different with Christopher Lochhead, Duct Tape Marketing with John Jantsch, and Remarkable People with Guy Kawasaki.
When it comes to positioning, there's Laura Ries.
And then there's everyone else.
THE INVITATION
On October 17th, from 8:00 PM to 9:30 PM SGT...
Laura Ries is pulling back the curtain on the exact positioning strategies that built some of the world's most dominant businesses.
And this is happening once.
This is the only session.
There won't be other dates.
Laura doesn't run regular webinars.
She's making an exception for this.
So if you miss this session?
You're not getting another chance.
WHAT YOU'LL DISCOVER
This isn't theory.
This is 90 minutes of strategy you can apply immediately.
Here's what Laura is going to cover:
2. Why trying to appeal to everyone makes you appeal to no one
The more focused you are, the stronger your position. Laura breaks down how to narrow your focus without limiting your growth.
3. The "Strategic Enemy" framework
Every strong business needs a clear opponent. Define what you're against. It becomes immediately obvious what you stand for. This one shift changes how customers see you.
4. How to use Visual Hammers and Battlecries to make your positioning stick
Positioning is the nail. The visual is the hammer. Laura shows you how to drive your positioning into the customer's mind so it never leaves.
5. Why being FIRST beats being BETTER
It's not about having the best product. It's about owning a position before anyone else does. Laura explains how to use this principle even if you feel late to the game.
6. How AI changes the positioning game
AI doesn't rewrite the rules. It adds a second tool you can use to pull ahead. Laura shares how to use it strategically without losing your edge.
7. Why PR builds stronger positioning than advertising
Most businesses put their budget into ads. Laura will show you why PR is the real engine for building positioning, and how to actually use it.
THIS IS A LIVE ZOOM SESSION.
No replays. No recordings.
Laura doesn't run these often.
And she won't repeat it just because you missed it.
But if you DO show up?
You'll have the chance to ask Laura your toughest positioning questions.
Live. No script.
One question could change the direction of your entire business.
A QUICK NOTE
This isn't Laura talking at you for 90 minutes.
It's interactive. Strategic. Built around the questions you actually have.
This isn't fluffy theory.
This isn't generic business advice.
You'll walk away with a clear picture of where your business stands in the customer's mind right now, and exactly what needs to change.
Plus you'll have the chance to ask Laura your toughest positioning questions live.
No script. No filters.
One question could shift your entire direction.
"I don't have time for this."
Fair. But think about it this way.
If your business doesn't have clear positioning, you're going to waste a lot more time and money trying to figure out why customers keep walking past you.
90 minutes now could save you months of spinning your wheels.
"I've tried positioning before and it didn't work."
Most "positioning" is just putting a tagline on a website and calling it done.
What Laura teaches is different.
It's based on three decades of working with real businesses, in real markets, with results you can actually measure.
If positioning hasn't worked for you before, it's because you didn't have the right framework.
"Is this relevant to my industry?"
Laura has worked with companies across 60 countries.
In every industry you can think of.
Tech. Healthcare. Consumer goods. Financial services. Retail.
The principles of positioning are universal.
If you have customers, you have a positioning problem.
And Laura can help you solve it.
"Should I be sending my marketing team instead of attending myself?"
This is the opposite of a marketing session.
Positioning is a leadership decision. Not a marketing one.
The businesses that get this right aren't the ones with the biggest marketing budgets.
They're the ones where the person at the top decided to own a specific position, and built everything around it.
That decision starts with you. Not your team.
Stop letting customers walk past you to reach a competitor they can name faster.
Reserve your free Zoom spot now:
One session. No replay. No recording. No exceptions.
Once it's gone, it's gone.
Stop fighting for attention.
Start owning a position no competitor can take from you.
See you there.